What is EasyWider?

Easy­Wider is a site ded­i­cat­ed to all things Wide For­mat — both for tech­ni­cal doc­u­ments and graph­ic arts. I’ll be cov­er­ing prod­ucts, tech­nol­o­gy devel­op­ments, and indus­try trends. In addi­tion, you can expect user tips — for work­ing with wide for­mat sys­tems and documents.

But it’s also meant to be an “Edu­ca­tion Cen­ter” for every­one in wide for­mat, espe­cial­ly for new­com­ers to the indus­try — to help them under­stand what the busi­ness is and the basics of wide for­mat. So you can expect to see mini-cours­es and guides on all kinds of wide for­mat topics.

Key start­ing point

If you’re new to the wide for­mat busi­ness, in any capac­i­ty, I high­ly rec­om­mend you begin here: a “A Newcomer’s Guide to Wide For­mat”.Newcomer's Guide to Wide Format Markets cover

Who this site is for?

Any­one involved with wide for­mat, including:

  • Users. Any­one print­ing, scan­ning, or mak­ing copies of wide for­mat doc­u­ments. If it weren’t for these users, none of the rest of us would be here and this site wouldn’t exist!
  • Sales reps. Any­one sell­ing wide for­mat prod­ucts or prints needs to under­stand their customer’s busi­ness — what they do and their needs. This includes print shop front counter per­son­nel, sales rep­re­sen­ta­tives call­ing on cus­tomers, man­agers, and tech­ni­cal analysts.
  • Ser­vice and sup­port per­son­nel. Ser­vice per­son­nel vis­it cus­tomers at least as often as sales reps. Extend­ing their under­stand­ing of a customer’s busi­ness, needs, and wants can great­ly improve cus­tomer sat­is­fac­tion and help lead to future sales.
  • Print oper­a­tors. Any­one pro­duc­ing prints for com­mer­cial resale or for inter­nal use will ben­e­fit great­ly by under­stand­ing what their real cus­tomers (the doc­u­ment users) are look­ing for.
  • Graph­ic design­ers. They need to know a customer’s needs and appli­ca­tions in order to cre­ate attrac­tive, effec­tive, and effi­cient designs that cus­tomers will love (and come back for more).

Sub­scribe to EasyWider

Please stay in touch with Easy­Wider and what I’m up to by sub­scrib­ing to the newslet­ter. When you do you’ll get a free copy of the “Newcomer’s Guide to Wide For­mat Markets”.

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Comments

  1. Fred Villatoro says:

    I would like to recieve your newsletters!
    thanks!

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